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Thursday, August 9 • 1:50pm - 2:30pm
Rally Your Team! How to Turn Employees into Brand Ambassadors During Major Organizational Change - Desert Financial Credit Union

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What do you do when your customers don’t know there is a service your company can provide? Find out how Desert Schools Federal Credit Union made 1000 employees a key part of their rebranding—all the while educating, inspiring and turning them into successful brand ambassadors.
 

In this session, you will learn how to:

  • Make change fun and inclusive
  • Drive the “why from the top” and engage senior management in times of great change
  • Get your team on board with a strategic, multi-communication channel approach
 
Lara Smith, Director, Internal Communications
Desert Financial Credit Union
Speakers
avatar for Lara Smith

Lara Smith

Director of Internal Communications, Desert Financial Credit Union
Lara is a communications professional with proven experience strategically driving companywide goals and objectives that promote culture and increase engagement. At Desert Financial, Lara partners with executive management to create and deliver comprehensive, strategic messaging programs... Read More →

Thursday August 9, 2018 1:50pm - 2:30pm CDT
Fairmont Chicago Millennium Park 200 N Columbus Dr, Chicago, IL 60601, USA
  General Session Case-Study